A Family Business With a Passion for Communication

History

“Our Founder, Glenn Saunders.
As a teen, Glen Saunders, fascinated with the evolving electronic technology of his day, chose to go to a technical high school rather than the more traditional route. That choice opened the door to a solid preparation for what was to come. After graduation from high school Glen attended a Baptist Bible school in Omaha Nebraska to prepare for the ministry. After 20 years as a pastor, Rev. Saunders returned to his roots and founded Sound Specialty Company in 1979.

In 2014 Glenn’s son Jeff took over from his father. Jeff grew up working in the family business. PA systems, video systems, projectors etc. had been a part of his life for as long as he can remember. After high school Jeff attended Cedarville University earning a BSEE in 1997. Following somewhat in the footsteps of his father, Jeff and his wife spent 9 years with Africa Inland Mission, undertaking various technical and maintenance projects in Kenya. In 2014 Jeff left Kenya, returned to Racine WI and took over the family business. Under Jeff’s leadership the company has enjoyed steady growth with annual increases in sales of 30% to 70% every year since 2014.”

MISSION AND VISION

“We glorify God by helping the community.”
Sound Specialty uses the talents and skills it has and aligns them with a strong set of Christian principles that guides its vision and motivates the employees to reflect God through their work. The team demonstrates their commitment to their community by helping churches, providing audio and video systems, nurse call systems, and providing intercom and sound systems to school districts.

“To demonstrate the love of Christ to everyone we encounter, we are dedicated to providing effective, efficient, and respectful services.”
Sound Specialty’s vision is to be faithful followers of Christ and to demonstrate His love for humanity. Through expanding their A/V business and providing exceptional service, while still meeting their responsibility towards God, Sound Specialty finds their place, their chance, and their calling.

Core Values

Customer Commitment

Sound Specialty develops relationships that leave a positive impact on their clients’ lives. A team of experts works on constantly redefining the company and its concepts to better meet the changing needs of clients, and provide reliable, value-added, cost-effective audio-visual systems. 

Professionalism Reflected in Actions

Delivering every promise on time. Sound Specialty’s team exhibits their skills, knowledge, and professional behavior in their persistence to tackle any new challenge. They are well trained to handle the most difficult situations with ease. As a result, loyalty is built, and clients come back again for the quality and adoption of the best practices.

Success Based on Integrity and Trust

Sound Specialty maintains and further enhances its reputation of being a trusted source for audio-visual solutions by meeting or even exceeding its customers’ expectations, powered by its exceptional service support and high standards of integrity.

Customer’s Value is our New Value

One size does not fit all. Sound Specialty continues to invest time, effort, and resources to bring better value to its clients through the innovation of technology and incorporating additional services to give the clients a wider range of options that meet their specific goals.

Creating a Healthy Environment, Building a Family

Sound Specialty is not solely committed to its customers’ satisfaction, but it is also committed to its staff and community. It creates an environment that acknowledges the employees’ unique talents, contributions, and accomplishments, developing a comfortable productive environment.

Our Founder

Glenn Saunders

Pineapple As a teen, Glenn Saunders, fascinated with the evolving electronic technology of his day, chose to go to a technical high school rather than the more traditional route. That choice opened the door to a solid preparation for what was to come. After graduation from high school Glen attended a Baptist Bible school in Omaha Nebraska to prepare for the ministry. After 20 years as a pastor, Rev. Saunders returned to his roots and founded Sound Specialty Company in 1979.

Our CEO

Jeff Saunders

Pineapple In 2014 Glenn’s son Jeff took over from his father. Jeff grew up working in the family business. PA systems, video systems, projectors etc. had been a part of his life for as long as he can remember. After high school Jeff attended Cedarville University earning a BSEE in 1997. Following somewhat in the footsteps of his father, Jeff and his wife spent 9 years with Africa Inland Mission, undertaking various technical and maintenance projects in Kenya. In 2014 Jeff left Kenya, returned to Racine WI and took over the family business. Under Jeff’s leadership the company has enjoyed steady growth with annual increases in sales of 30% to 70% every year since 2014.

Senior Design Engineer

Doug Jones

Pineapple Doug Jones is Professor of Acoustics Emeritus and the founding chairman of the Department of Audio Arts and Acoustics of Columbia College Chicago. His specialties are small room acoustics, Church acoustics and sound system design. He is the author of five chapters in the Handbook for Sound Engineers; as well as a monograph, Sound of Worship published by Focal Press. Mr. Jones has worked in 14 countries spanning 6 continents as a lecturer, consultant, and studio designer. Doug is also a professional musician, recording engineer and producer.

Nurse Call Specialist and Lead Installer

Roger Crum

Pineapple Roger is a people person. He has over 25 years in sales and customer service. Roger really cares about what is important to the customer. Over the years he has developed the ability to truly listen to the customer and put together a solution that is exactly what the customer expects. Roger loves challenges. An installer faces numerous challenges with every job and Roger takes pride in finding effective solutions. He is a “quality over quantity” kind of guy who has found that often the most efficient use of time is to slow down and get it done right the first time. Roger is a dedicated husband, father, youth group leader and Sunday school teacher.

Why ssc ?

Building long term trust and partnering relationships

A dedicated team with a single-minded drive and dedication to be a strategic partner to their clients throughout the entire process, from the pre-planning to on-site service and support during the event, and finally to post-event follow up, ensuring that they are matching the clients’ desires and needs every step of the way.

The slightest detail counts

Sound Specialty’s professional team of technicians and experts pays attention to every detail.

Competitive edge

Equipped with collective expertise, Sound Specialty has a reputation for developing the best customized solutions including systems, designs, integration, installation, and support services.

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Sound Specialty Company
2625 Lathrop Avenue Unit B
Racine, WI 53405
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